Orison started out as a conceptual company based on the notion--the earth is sick, what if there was a pharmaceutical company that made medicine to cure the earth?

After doing research on earth's illness, anthropogenic climate change, I quickly realized Orison didn't have to be as conceptual as make believe pills that a personified earth took--but in fact, people change is the real cure for climate change.

The notion of "going green" is an over-saturated topic that results in either being thought of as a trend, or as something we're not really sure how to do nor what difference we can actually make. By combining the notion of our selfish needs to consume and our stubbornness to change simple lifestyle habits, Orison recontextualizes climate change in an easily comprehesible, fresh perspective in which the power of small change leads to massive change--curing the one home we have.