University Programs is comprised of seven student-run committees. Each has its own committee chair, committee members, and plans its own events.

UP needed to be re-branded because its mission and message to students wasn't cohesive. Each committee acted on it's own both visually, and in practice.

The rebrand of UP is dynamic. Visually, each committee acts as a whole, while still being able to keeps it's personality. The window approach to the logo was designed so that the picture could be changed according to an individual event.